AMI Plastics Yardex

Yardex Shines at The Grass Yarns and Tufters Forum

Artificial grass producer at AMI Plastics Forum

We were delighted to participate in the AMI’s The Grass Yarns and Tufters Forum, which took place in Valencia, Spain, from January 30 to February 1, 2024. Our Group Marketing Manager, Iga Nurzynska, delivered a presentation on Yardex’s business case study, focusing on the market, sustainable turf production and the innovative solutions we use as artificial grass producer.

In our presentation we covered the following points:

  • Innovation in Africa: Opening of the new artificial turf factory.
  • Technical excellence: The use of state-of-the-art technology.
  • Sustainability: A commitment to environmental responsibility.
  • Beyond standards: WHO standards vs our production emissions and environmental footprint.
  • Zero waste strategy: Dedication to a manufacturing process that leaves nothing behind.
  • Industry Leadership: Setting up the stage for the future.

AMI is a leading market research, intelligence and data reporting agency within the global plastics industry.

The Grass Yarns and Tufters Forum is an established event that gathers the global artificial grass producers, supply chain and organizations come together to discuss the latest developments in the industry, explore advances in manufacturing technologies and share upcoming market opportunities and challenges.

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As most European artificial grass producers have been in the industry for years, many of them are now starting on a journey of change by improving their operations in various areas to adapt to new market trends in manufacturing aimed at environmentally friendly production of safe, non-toxic products. The goal of our presentation was to share our experiences in establishing a modern business with cutting-edge technology.

Challenges of the artificial turf market

The global artificial turf market is expanding, initially led by the sports industry but now increasingly dominated by recreational and landscape turf. Europe is facing the challenge of resurfacing old sports fields that were installed 15-20 years ago. AMI estimates, for example, that in Germany up to 35-40% of current sports surfaces need to be replaced. In Europe, a mature market, this figure varies between 10% and 25% of the current surface that needs replacement.

According to AMI in 2021, around 64 million square meters of sports turf needed disposal of worldwide, of which less than 10% has been recycled. By 2025, this demand is expected to rise to 90 million square meters what creates a challenge for the industry but, also opportunity for artificial grass producers.

This raises the question of what will happen to the old surfaces The recycling infrastructure in the industry is still being developed and is still limited by the feasibility of the movement of goods and the high cost of recycling. It is therefore crucial that production and products are environmentally friendly.

Responsible artificial grass producer

Yardex investment in green technology allows us to oversee our projects from the beginning. Our business is based on three pillars: innovation, quality and customer experience, along with a responsibility towards the community and the environment. Our environmental commitment integrates health, safety, and environmental considerations into our business, prioritizing people, communities, and compliance for sustainable growth and productivity.

We believe that sustainable production enhances quality of life and secures our future by reducing hazardous substances and using resources wisely. This includes minimizing waste, reducing energy consumption and recycling waste.

The Yardex Group is an agile and flexible artificial grass producer that keeps up with trends, responds quickly to market changes and meets diverse customer needs. By fostering a culture of continuous learning, researching innovative solutions and our commitment to developing fully recyclable products, we aim to lead the industry.

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If you like to learn more about our eco-friendly, non-toxic materials, use of clean energy and sustainable production to minimise emissions of SOX, NOX, and CO2, please contact us through contact page.

Credit for data used in article: AMI Consulting 2024.

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